{"id":4282,"date":"2022-04-21T20:15:07","date_gmt":"2022-04-21T20:15:07","guid":{"rendered":"https:\/\/webkeyz.com\/?post_type=case-study&p=4282"},"modified":"2024-08-29T11:05:13","modified_gmt":"2024-08-29T11:05:13","slug":"etisalat","status":"publish","type":"case-study","link":"https:\/\/webkeyz.com\/ar\/case-study\/etisalat\/","title":{"rendered":"\u0627\u062a\u0635\u0627\u0644\u0627\u062a"},"content":{"rendered":"
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We take great pride in our projects, especially when they occasionally highlight the human element which is essential to our values. Amemba is no exception, as it focuses on the revival and preservation of memories for future generations through a mobile app. The concept of bringing valuable memories to life was our initial building block for the project.<\/p>\n\n\n\n

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The Value of Nostalgia<\/h2>\n\n\n\n

Amemba\u2019s branding had to evoke the feeling of nostalgia, and the value of memories. We chose the butterfly to symbolize fluttering memories.<\/p>\n<\/div>\n\n\n\n

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\"Bringing<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Evolution of the Design<\/h2>\n<\/div>\n\n\n\n
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We went through various concepts to come up with three butterfly designs that captured the essence of Amemba.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\"Bringing<\/figure>\n\n\n\n
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Colors That Evoke Emotions<\/h2>\n\n\n\n

We settled on a design that conveys wing movement with transparency.The soothing colors also mirror the feel-good effect tied to the recollection of pleasant memories.<\/p>\n<\/div>\n\n\n\n

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