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\u0645\u0627\u0644\u0643\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0627 \u064a\u0648\u0644\u0648\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u0641\u0648\u062a\u0648\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0644\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0648\u064a\u0629 \u0642\u0648\u064a\u0629<br>\u0646\u0646\u0627\u0642\u0634 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0646\u0642\u062f\u0645 \u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0628\u0648\u0644 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0648\u0643\u0630\u0644\u0643 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0648\u064a\u0629 \u0645\u0646\u062a\u062c\u0643<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">\u0641\u064a \u0647\u0630\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0633\u062a\u0642\u0631\u0623...<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" 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href=\"https:\/\/webkeyz.com\/ar\/%d9%87%d9%88%d9%8a%d8%a9-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a8%d9%86%d8%a7%d8%a1-%d8%ad%d8%a7%d8%b6%d8%b1-%d9%82%d9%88%d9%8a-%d9%88%d9%85\/#%D8%AE%D8%AA%D8%A7%D9%85%D9%8B%D8%A7\" title=\"\u062e\u062a\u0627\u0645\u064b\u0627\">\u062e\u062a\u0627\u0645\u064b\u0627<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\"><span class=\"ez-toc-section\" id=\"%D8%AC%D9%88%D9%87%D8%B1_%D8%A7%D9%84%D8%AA%D8%AE%D8%B5%D9%8A%D8%B5\"><\/span>\u062c\u0648\u0647\u0631 \u0627\u0644\u062a\u062e\u0635\u064a\u0635<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-right\">\u0644\u0642\u062f \u0628\u0631\u0632 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0643\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062c\u0645\u0627\u0647\u064a\u0631\u0647\u0627. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0639\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0645\u0639 \u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u062f\u064a\u0629\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u0639\u062a\u0631\u0641 \u0628\u0647\u0627 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 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\u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u064f\u0646\u0633\u0649<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644. \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0645\u0648\u062d\u062f \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0623\u0643\u062b\u0631 \u062c\u062f\u0648\u0649 \u0648\u0645\u0644\u0627\u0621\u0645\u0629. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0631\u0624\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0625\u0646\u0634\u0627\u0621 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0645\u062e\u0635\u0635\u0629 \u062a\u062a\u0645\u0627\u0634\u0649 \u0628\u0634\u0643\u0644 \u0639\u0645\u064a\u0642 \u0645\u0639 \u062c\u0645\u0627\u0647\u064a\u0631\u0647\u0627.<sup><a href=\"https:\/\/www.markettailor.io\/blog\/role-of-personalization-in-building-strong-brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-right\">\u062c\u0646\u064a \u0627\u0644\u0641\u0648\u0627\u0626\u062f: \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u064a\u0645\u0646\u062d \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u062a\u062c\u064b\u0627 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0646\u0645\u0648\u0630\u062c\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0641\u0648\u0627\u0626\u062f<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>\u062a\u0639\u0632\u064a\u0632 \u062a\u0645\u0627\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0641\u064a \u0633\u0648\u0642 \u0645\u0632\u062f\u062d\u0645\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u062e\u0635\u0635\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u0632\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0642\u0648\u0649 \u0648\u0645\u062a\u0645\u064a\u0632\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u064a\u0633\u0647\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u062a\u0639\u0629 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0638\u0647\u0627\u0631 \u0641\u0647\u0645 \u062d\u0642\u064a\u0642\u064a \u0648\u062a\u0642\u062f\u064a\u0631 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0627\u0644\u0641\u0631\u062f\u064a\u0629\u060c \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629.<\/li>\n\n\n\n<li><strong>\u0631\u0624\u0649 \u0623\u0641\u0636\u0644 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u064a\u062a\u064a\u062d \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<a href=\"https:\/\/www.markettailor.io\/blog\/role-of-personalization-in-building-strong-brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>1<\/sup><\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-right\">\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u0631\u0627\u062d\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0645\u0639 \u0636\u0645\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0633\u0644\u0633\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0639\u064a:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631:<\/strong> \u0642\u062f\u0651\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062e\u0635\u0635\u0629\u060c \u0648\u0623\u0633\u0639\u0627\u0631\u064b\u0627\u060c \u0648\u0645\u062d\u062a\u0648\u0649 \u064a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u062e\u0627\u0648\u0641\u0647\u0645 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0642\u0631\u0627\u0631:<\/strong> \u062d\u0633\u0651\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0635\u0641\u062d\u0627\u062a \u062f\u0641\u0639 \u0645\u062e\u0635\u0635\u0629 \u0648\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0641\u0639.<\/li>\n\n\n\n<li><strong>\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0648\u0644\u0627\u0621<\/strong>: \u0643\u0627\u0641\u0626 \u0648\u0627\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0648\u0639\u0631\u0648\u0636 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0641\u0631\u062f\u064a\u0629. <a href=\"https:\/\/www.markettailor.io\/blog\/role-of-personalization-in-building-strong-brand-identity\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>1<\/sup><\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-right\">\u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0634\u0637\u0629\u060c \u0631\u063a\u0645 \u0623\u0646\u0647\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u0628\u0639 \u062f\u0627\u0626\u0645\u064b\u0627 \u0645\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062a\u062a\u0631\u062f\u062f \u0635\u062f\u064b\u0649 \u062c\u064a\u062f\u064b\u0627 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-right\">\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a: \u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0633\u0637\u062d<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0641\u0642\u0637 \u0628\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628\u060c \u0628\u0644 \u064a\u062a\u0639\u0644\u0642 \u0623\u064a\u0636\u064b\u0627 \u0628\u062e\u0644\u0642 \u0648\u0642\u064a\u0627\u0633 \u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0639\u0628\u0631 \u0643\u0644 \u0642\u0646\u0627\u0629 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0645\u064a\u0632 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0627\u062a\u0635\u0627\u0644 \u0639\u0627\u0637\u0641\u064a \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u062d\u0627\u0633\u0645 \u0644\u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629.<sup><a href=\"https:\/\/www.marketingweek.com\/six-brand-case-studies-that-proved-the-value-of-customer-experience\/#:~:text=By%20Christopher%20Ratcliff%2018%20Aug,stand%20out%20from%20the%20competition\" target=\"_blank\" rel=\"noreferrer noopener\">2<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%82%D8%A8%D9%88%D9%84_%D8%A7%D9%84%D8%AF%D8%A7%D8%AE%D9%84%D9%8A_%D9%88%D8%A7%D9%84%D8%AA%D9%88%D8%A7%D9%81%D9%82\"><\/span>\u0627\u0644\u0642\u0628\u0648\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062a\u0648\u0627\u0641\u0642<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-right\">\u0623\u062d\u062f \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645\u0646\u062a\u062c \u0647\u0648 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0648\u062a\u0648\u062d\u064a\u062f \u062c\u0645\u064a\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u062d\u0648\u0644 \u0645\u0627 \u062a\u0646\u0637\u0648\u064a \u0639\u0644\u064a\u0647 \u062a\u0644\u0643 \u0627\u0644\u0647\u0648\u064a\u0629 \u0645\u0646 \u0645\u0648\u0627\u0642\u0641\u060c \u0648\u0623\u0641\u0639\u0627\u0644\u060c \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c. \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0628\u0648\u0644 \u0644\u0644\u0647\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u0643\u0630\u0644\u0643 \u062c\u0639\u0644 \u0627\u0644\u062c\u0645\u064a\u0639 \u0639\u0644\u0649 \u0646\u0641\u0633 \u0627\u0644\u0635\u0641\u062d\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0645\u0627 \u062a\u0645\u0644\u064a\u0647 \u0647\u0630\u0647 \u0627\u0644\u0647\u0648\u064a\u0629 \u0639\u0644\u0649 \u0623\u0641\u0639\u0627\u0644\u0647\u0645<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-right\">\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0628\u0648\u0644 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u0647\u0630\u0627 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062c\u0639\u0644 \u0623\u0648 \u064a\u0643\u0633\u0631 \u0627\u0639\u062a\u0645\u0627\u062f \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645\u0646\u062a\u062c. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u062a\u0646\u0639 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0627\u0644\u0643\u0628\u0627\u0631\u060c \u0641\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0623\u0645\u0644. \u0625\u0644\u064a\u0643 \u0645\u0627 \u064a\u0645\u0643\u0646 \u0644\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0639\u0644\u0647 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0628\u0648\u0644 \u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>\u062a\u062d\u062f\u064a\u062f \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631:<\/strong> \u0625\u0646 \u062a\u062d\u062f\u064a\u062f \u0648\u0625\u0634\u0631\u0627\u0643 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u0628\u0643\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0639 \u0641\u0631\u064a\u0642\u0643 \u0642\u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0646\u062c\u0627\u062d. <a href=\"https:\/\/www.lucidchart.com\/blog\/how-to-get-buy-in-from-stakeholders#:~:text=Below%20are%20some%20key%20steps,on%20message%2C%20outreach%2C%20and%20objective\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>2<\/sup><\/a><\/li>\n\n\n\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0627\u0644\u062a\u0645\u0647\u064a\u062f\u064a\u0629:<\/strong> \u064a\u0639\u062f \u0625\u062c\u0631\u0627\u0621 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u064a\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0644\u0642\u064a\u0627\u0633 \u0622\u0631\u0627\u0626\u0647\u0645 \u062d\u0648\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u0645\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u062e\u0637\u0648\u0629 \u0623\u0648\u0644\u064a\u0629 \u0645\u0648\u0635\u0649 \u0628\u0647\u0627. \u0628\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639\u060c \u064a\u0633\u0627\u0639\u062f \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u062d\u0648\u0644\u0647\u0627 \u0641\u064a \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627 \u0644\u062a\u062c\u0646\u0628 \u0623\u064a \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0628\u0643\u0631 \u0628\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<a href=\"https:\/\/brandingstrategyinsider.com\/how-to-gain-stakeholder-buy-in-for-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>1 <\/sup><\/a><\/li>\n\n\n\n<li><strong>\u0648\u0631\u0634 \u0639\u0645\u0644 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0648\u0627\u0641\u0642:<\/strong> \u062a\u0633\u0627\u0639\u062f \u0648\u0631\u0634 \u0627\u0644\u0639\u0645\u0644 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u062d\u0648\u0644 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u064a\u0646 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0628\u064a\u0627\u0646 \u062c\u062f\u064a\u062f \u0644\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u064a\u062a\u0636\u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0623\u064a\u0636\u064b\u0627 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0645\u0647\u0645\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0631\u0624\u064a\u062a\u0647\u0627\u060c \u0648\u0642\u064a\u0645\u0647\u0627\u060c \u0648\u063a\u0627\u064a\u062a\u0647\u0627 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629.<a href=\"https:\/\/brandingstrategyinsider.com\/how-to-gain-stakeholder-buy-in-for-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>1<\/sup><\/a><\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-right\">\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0644\u062a\u0645\u062b\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0642\u0629<\/h3>\n\n\n\n<p class=\"has-text-align-right\">\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u062a\u0644\u062a\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0625\u0641\u0637\u0627\u0631. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0645\u062a\u0648\u0627\u0641\u0642\u064a\u0646 \u0645\u0639 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u062a\u062c\u0633\u064a\u062f \u0630\u0644\u0643 \u0641\u064a \u0623\u0641\u0639\u0627\u0644\u0647\u0645\u060c \u0641\u0644\u0646 \u064a\u0647\u0645 \u0645\u0627 \u062a\u0631\u0633\u0644\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u061b \u0644\u0646 \u064a\u0624\u062e\u0630 \u0639\u0644\u0649 \u0645\u062d\u0645\u0644 \u0627\u0644\u062c\u062f. \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0646\u0627\u0633 \u0639\u0644\u0649 \u0645\u062a\u0646 \u0627\u0644\u0637\u0627\u0626\u0631\u0629\u060c \u0648\u0647\u0643\u0630\u0627<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>\u0634\u0631\u062d \u0627\u0644\u0640&#8221;\u0644\u0645\u0627\u0630\u0627&#8221;:<\/strong> \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0634\u0631\u062d \u0627\u0644\u0640&#8221;\u0644\u0645\u0627\u0630\u0627&#8221; \u0648\u0631\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646. \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0641\u064a \u062a\u0645\u062b\u064a\u0644 \u0623\u0641\u0636\u0644 \u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<sup><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/01\/11\/11-ways-to-ensure-employees-represent-their-brands-messaging\/#:~:text=1,Your\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/li>\n\n\n\n<li><strong>\u0641\u0647\u0645 \u0631\u0624\u064a\u0629 \u0648\u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0636\u0645\u0627\u0646 \u0623\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u064a\u0641\u0647\u0645\u0648\u0646 \u0648\u064a\u0634\u062a\u0631\u0643\u0648\u0646 \u0641\u064a \u0631\u0624\u064a\u0629 \u0648\u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0647\u0648 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u062a\u0645\u062b\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0642\u0629. <a href=\"https:\/\/www.linkedin.com\/advice\/0\/how-do-you-train-develop-your-employees-become#:~:text=The%20first%20step%20is%20to,it%20unique%2C%20and%20what%20it\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>5 <\/sup><\/a><\/li>\n\n\n\n<li><strong>\u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0633\u0647\u0644 \u0625\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u064a\u0639\u062f \u062c\u0639\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0627\u062d\u064b\u0627 \u0628\u0633\u0647\u0648\u0644\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0623\u0645\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0647\u0627 \u0628\u062f\u0642\u0629. <a href=\"https:\/\/influitive.com\/blog\/train-employees-brand-ambassadors\/#:~:text=1,employees%20connected%20with%20your%20culture\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>4 <\/sup><\/a><\/li>\n\n\n\n<li><strong>\u062a\u062f\u0631\u064a\u0628 \u0634\u0627\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0625\u062c\u0631\u0627\u0621 \u062a\u062f\u0631\u064a\u0628 \u0634\u0627\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0627 \u064a\u063a\u0637\u064a \u0641\u0642\u0637 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u064b\u0627 \u064a\u062b\u0642\u0641 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 &#8220;\u0639\u064a\u0634 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629&#8221; \u0647\u0648 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u062a\u0645\u062b\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062f\u0642\u0629.<a href=\"https:\/\/www.ninjatropic.com\/brand-training-video-elearning-and-video-animation-company\/#:~:text=What%20is%20Brand%20Training%20for,%E2%80%9D%20The%20Benefits%20of%20Brand\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>6<\/sup><\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-right\">\u0647\u0630\u0647 \u0627\u0644\u0646\u0647\u062c \u0644\u062a\u0623\u0645\u064a\u0646 \u0642\u0628\u0648\u0644 \u062f\u0627\u062e\u0644\u064a 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\u0627\u0644\u0634\u0627\u0645\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0636\u0645\u0627\u0646 \u0623\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0641\u0647\u0648\u0645\u0629 \u062c\u064a\u062f\u064b\u0627\u060c \u0648\u0645\u0642\u062f\u0651\u0631\u0629\u060c \u0648\u0645\u0645\u062b\u0644\u0629 \u0628\u062f\u0642\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-right\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B9%D8%AF%D8%A7%D8%AF_%D9%84%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D9%87%D9%88%D9%8A%D8%A9_%D8%A7%D9%84%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%A7%D9%84%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9\"><\/span>\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-align-right\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u064a\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u0646\u0642\u064a\u0628 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a\u060c \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0647\u064a \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u062f\u062b \u062b\u0648\u0631\u0629 \u0641\u064a \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621 \u062d\u0648\u0627\u0631 \u0623\u0639\u0645\u0642 \u0648\u0623\u0643\u062b\u0631 \u0645\u0639\u0646\u0649 \u0645\u0639 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631.<sup><a href=\"https:\/\/www.six-degrees.com\/four-ways-to-future-proof-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><\/sup><\/li>\n\n\n\n<li><strong>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0637\u0648\u0631\u0629:<\/strong> \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u0627\u0633\u062e\u0629. \u0645\u0627\u0643\u062f\u0648\u0646\u0627\u0644\u062f\u0632\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0645\u0643\u0646\u062a \u0645\u0646 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 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\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<sup><a href=\"https:\/\/www.marketingweek.com\/how-to-future-proof-your-brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">2<\/a><\/sup><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u0637\u0648\u0631 \u0639\u0644\u0627\u0645\u0629 NetApp \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629:<\/strong> \u0648\u0627\u062c\u0647\u062a \u0634\u0631\u0643\u0629 NetApp\u060c \u0648\u0647\u064a \u0634\u0631\u0643\u0629 \u0644\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0642\u064a\u0645\u0629 6 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u062f\u0648\u0644\u0627\u0631\u060c \u062a\u062d\u062f\u064a\u064b\u0627 \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0642\u0635\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0646\u062f\u0645\u0627 \u0627\u0646\u0636\u0645\u062a \u062c\u064a\u0646 \u0625\u0646\u062c\u0644\u064a\u0634 \u0625\u0644\u0649 NetApp \u0641\u064a \u0639\u0627\u0645 2016\u060c \u0634\u0631\u0639\u062a \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629. \u0634\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0646\u062a\u0642\u0627\u0644\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0645\u0646 \u0643\u0648\u0646\u0647\u0627 \u062a\u064f\u0639\u062a\u0628\u0631 \u0645\u062c\u0631\u062f \u0645\u0632\u0648\u062f \u0644\u0645\u0639\u062f\u0627\u062a \u062a\u062e\u0632\u064a\u0646 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noopener\">3<\/a><\/sup> \u064a\u064f\u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u0623\u0647\u0645\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0630\u0627\u062a \u0635\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0637\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644:<\/strong> \u062a\u062c\u062f \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0637\u0648\u064a\u0644 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u062a\u0637\u0648\u0631 \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0647\u0648\u064a\u062a\u0647\u0627. \u064a\u062a\u0637\u0644\u0628 \u0630\u0644\u0643 \u062a\u0648\u0627\u0632\u0646\u064b\u0627 \u062f\u0642\u064a\u0642\u064b\u0627 \u0644\u0636\u0645\u0627\u0646 \u062a\u0643\u0631\u064a\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639 \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u062f\u064a\u062b\u0629.<sup><a href=\"https:\/\/medium.com\/this-is-outcast\/meeting-the-moment-building-a-future-proof-brand-identity-56c8bd3334da#:~:text=,exerts%20a%20certain%20pressure%20on%E2%80%A6\" target=\"_blank\" rel=\"noreferrer noopener\">4 <\/a><\/sup><\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-right\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a 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data-id=\"https:\/\/webkeyz.com\/digital-transformation-the-key-to-innovation\/\">\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/a> \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0642\u0639 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0648\u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0641\u064a 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