{"id":9335,"date":"2026-03-01T17:30:54","date_gmt":"2026-03-01T17:30:54","guid":{"rendered":"https:\/\/webkeyz.com\/winning-the-next-horizon-why-stagnant-competitive-research-kills-growth\/"},"modified":"2026-03-01T18:06:25","modified_gmt":"2026-03-01T18:06:25","slug":"%d9%83%d8%b3%d8%a8-%d8%a7%d9%84%d8%a3%d9%81%d9%82-%d8%a7%d9%84%d9%82%d8%a7%d8%af%d9%85-%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%8a%d9%82%d8%aa%d9%84-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%aa%d9%86","status":"publish","type":"post","link":"https:\/\/webkeyz.com\/ar\/%d9%83%d8%b3%d8%a8-%d8%a7%d9%84%d8%a3%d9%81%d9%82-%d8%a7%d9%84%d9%82%d8%a7%d8%af%d9%85-%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%8a%d9%82%d8%aa%d9%84-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%aa%d9%86\/","title":{"rendered":"\u0643\u0633\u0628 \u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0642\u0627\u062f\u0645: \u0644\u0645\u0627\u0630\u0627 \u064a\u0642\u062a\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u062c\u0627\u0645\u062f \u0627\u0644\u0646\u0645\u0648"},"content":{"rendered":"<section id=\"summary-block-mb-block-e58c64fb-81c4-4e91-b3d5-0a8611934109\" class=\"summary-block \">\n    <div class=\"container\">\n        <div class=\"summary-content\">\n            <h2 class=\"summary-title\">\u0645\u0644\u062e\u0635<\/h2>\n            <div class=\"summary-description\">\n                \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u064f\u0639\u0627\u0645\u0644 \u0643\u0646\u0638\u0627\u0645 \u062a\u0634\u063a\u064a\u0644 \u0645\u0633\u062a\u0645\u0631 \u064a\u0642\u0648\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u0643\u062a\u0642\u0631\u064a\u0631 \u064a\u064f\u0646\u062a\u062c \u0645\u0646 \u0648\u0642\u062a \u0644\u0622\u062e\u0631\u061b \u0644\u0623\u0646 \u0625\u062f\u0627\u0631\u062a\u0647 \u0628\u0634\u0643\u0644 \u0631\u062f\u0651 \u0641\u0639\u0644 \u0623\u0648 \u062f\u0627\u062e\u0644 \u062c\u0632\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0647\u062f\u0631 \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0640 roadmap\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639 CAC\u060c \u0648\u062a\u0631\u0627\u062c\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u0641\u0648\u0632 \u0623\u0645\u0627\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0645\u0639 \u0627\u0644\u0648\u0642\u062a \u064a\u0636\u0639\u0641 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0648\u064a\u0647\u0628\u0637 NPS \u0648\u062a\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0631\u0636 \u0627\u0644\u0633\u0639\u0631. \u0627\u0644\u062d\u0644 \u0647\u0648 \u062d\u0644\u0642\u0629 \u062a\u0634\u063a\u064a\u0644 \u0648\u0627\u0636\u062d\u0629: \u062c\u0645\u0639 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0645\u0639 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062f\u0639\u0645\u060c \u062b\u0645 \u062a\u0644\u062e\u064a\u0635 \u201c\u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a\u201d \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0633\u0639\u064a\u0631\u0647\u0645 \u0648\u0625\u062b\u0628\u0627\u062a\u0627\u062a\u0647\u0645\u060c \u0648\u062a\u062d\u0648\u064a\u0644 \u0630\u0644\u0643 \u0625\u0644\u0649 \u0623\u0641\u0639\u0627\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0648\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0628\u064a\u0639 \u0648\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0640 roadmap. \u0648\u0644\u062c\u0639\u0644 \u0627\u0644\u0623\u0645\u0631 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0627\u062a\u0628\u0639 \u0625\u064a\u0642\u0627\u0639\u064b\u0627 \u0628\u0633\u064a\u0637\u064b\u0627 (\u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627 \u062a\u0646\u0628\u064a\u0647\u0627\u062a + \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0645\u064a\u062f\u0627\u0646\u064a\u0629\u060c \u0634\u0647\u0631\u064a\u064b\u0627 win\/loss \u0648\u0641\u0631\u0648\u0642 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\/\u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u064b\u0627 \u0625\u0639\u0627\u062f\u0629 \u0636\u0628\u0637 \u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0648\u0627\u0644\u0640 roadmap) \u0645\u0639 \u0645\u0633\u0624\u0648\u0644 \u0648\u0627\u062d\u062f \u0648\u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0645\u0639 \u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629 \u062e\u0635\u0648\u0635\u064b\u0627 \u0641\u064a MENA \u062d\u064a\u062b \u062a\u0644\u0639\u0628 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c.            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"post-content-mb-block-2b1091bd-9eee-4a00-b217-c699268a17ee\" class=\"custom-post-content \">\n    <div class=\"post-wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"social-media-wrapper col-lg-1\">\n                    <div class=\"social-media-share\" id=\"social-media-wrapper\">\n\n        <span>\u0645\u0634\u0627\u0631\u0643\u0629<\/span>\n        <div id=\"toggle-handler\" class=\"toggler\">\n            <i 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post-content\">\n                    \n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0644\u0627 \u062a\u0631\u062d\u0645 \u0627\u0644\u062b\u0628\u0627\u062a. \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0631\u0635\u062f \u062a\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0628\u0643\u0631\u064b\u0627\u060c \u062a\u062f\u0641\u0639 \u0627\u0644\u062b\u0645\u0646 \u0641\u064a \u0634\u0643\u0644 <strong>\u0636\u063a\u0637 \u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d<\/strong>\u060c \u0648<strong>\u0627\u0646\u0643\u0645\u0627\u0634 \u0645\u0639\u062f\u0644 \u0627\u0644\u0641\u0648\u0632 \u0623\u0645\u0627\u0645 \u0645\u0646\u0627\u0641\u0633\u0643 \u0627\u0644\u0623\u0642\u0648\u0649<\/strong>\u060c \u0648<strong>\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0646\u062c\u0630\u0628\u0648\u0646 \u0644\u062d\u0644\u0648\u0644 \u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627. \u0647\u0630\u0627 \u064a\u0638\u0647\u0631 \u0639\u0645\u0644\u064a\u064b\u0627 \u0641\u064a <strong>\u062f\u0648\u0631\u0627\u062a \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0647\u062f\u0631\u0629<\/strong>\u060c \u0648<strong>\u0627\u0631\u062a\u0641\u0627\u0639 CAC (\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644)<\/strong>\u060c \u0648\u0641\u0650\u0631\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u062a\u062e\u0633\u0631 \u0635\u0641\u0642\u0627\u062a \u0643\u0627\u0646 \u064a\u0645\u0643\u0646 \u062d\u0633\u0645\u0647\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u0646\u0627: <strong>\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a (Competitive Research) \u0647\u0648 \u0646\u0638\u0627\u0645 \u062a\u0634\u063a\u064a\u0644\u060c \u0648\u0644\u064a\u0633 \u062a\u0642\u0631\u064a\u0631\u064b\u0627<\/strong>. \u0639\u0646\u062f\u0645\u0627 \u064a\u064f\u062f\u0627\u0631 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0627\u062b\u0631\u0629 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629: \u0645\u0627\u0630\u0627 \u0646\u0628\u0646\u064a\u060c \u0643\u064a\u0641 \u0646\u0633\u0639\u0651\u0631\u060c \u0645\u0627\u0630\u0627 \u0646\u0642\u0648\u0644\u060c \u0648\u0623\u064a\u0646 \u0646\u0647\u0627\u062c\u0645 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0641\u0631\u0636 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: \u0627\u0644\u062c\u0647\u0644 \u0644\u064a\u0633 \u0646\u0639\u0645\u0629\u061b \u0628\u0644 \u064a\u0636\u0631\u0628 \u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u201c\u0634\u064a\u0626\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627\u201d \u064a\u0635\u0646\u0639 \u0627\u0646\u062d\u0631\u0627\u0641\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627. \u062a\u064f\u0637\u0644\u0642 \u0627\u0644\u0641\u0631\u0642 \u0645\u0632\u0627\u064a\u0627 \u0644\u0627 \u062a\u063a\u064a\u0651\u0631 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u0643\u0631\u0631 \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0631\u0633\u0627\u0626\u0644 \u0639\u0627\u0645\u0629\u060c \u0648\u064a\u0642\u0627\u062a\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u062a\u0645\u0648\u0636\u0639 \u0642\u062f\u064a\u0645. \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0645\u062a\u0648\u0642\u0639\u0629: <strong>\u062f\u0648\u0631\u0627\u062a \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0645\u0647\u062f\u0631\u0629 \u0648\u0627\u0631\u062a\u0641\u0627\u0639 CAC<\/strong>\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 <strong>\u0627\u0646\u0643\u0645\u0627\u0634 \u0645\u0639\u062f\u0644 \u0627\u0644\u0641\u0648\u0632 \u0623\u0645\u0627\u0645 \u0645\u0646\u0627\u0641\u0633 X<\/strong> \u062f\u0627\u062e\u0644 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u062d\u062c\u0645\u064b\u0627.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0647\u0630\u0627 \u0644\u064a\u0633 \u062a\u0623\u062b\u064a\u0631\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f \u0642\u0635\u064a\u0631 \u0627\u0644\u0645\u062f\u0649 \u0641\u0642\u0637. \u0645\u0639 \u0627\u0644\u0648\u0642\u062a\u060c \u062e\u0633\u0627\u0626\u0631 \u0645\u062a\u0643\u0631\u0631\u0629 \u0648\u062a\u0645\u064a\u0651\u0632 \u063a\u064a\u0631 \u062d\u0627\u062f \u064a\u0624\u062f\u064a\u0627\u0646 \u0625\u0644\u0649 <strong>\u0627\u0646\u062e\u0641\u0627\u0636 NPS (\u0635\u0627\u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0631\u0648\u064a\u062c)<\/strong>\u060c \u0648<strong>\u0632\u064a\u0627\u062f\u0629 churn (\u0627\u0644\u062a\u0633\u0631\u0628)<\/strong>\u060c \u0648<strong>\u0636\u0639\u0641 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0631\u0636 \u0627\u0644\u0633\u0639\u0631 (pricing power)<\/strong> \u062a\u0622\u0643\u0644 \u062a\u062f\u0631\u064a\u062c\u064a \u064a\u062c\u0639\u0644 \u0627\u0644\u0646\u0645\u0648 \u0623\u0635\u0639\u0628 \u0634\u0647\u0631\u064b\u0627 \u0628\u0639\u062f \u0634\u0647\u0631.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0627\u0644\u0642\u062a\u0644\u0629 \u0627\u0644\u062e\u0641\u064a\u0651\u0629: \u0644\u0645\u0627\u0630\u0627 \u064a\u0641\u0634\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u062f\u0649 \u0645\u0639\u0638\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u061f<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) \u062c\u0632\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646\u0641\u0635\u0644\u0629<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646 \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0634\u0643\u0627\u0648\u0649 \u0627\u0644\u062f\u0639\u0645\u060c \u0623\u062d\u0627\u062f\u064a\u062b \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0644\u0643\u0646 \u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u062a\u064f\u062c\u0645\u0639 \u0641\u064a \u0635\u0648\u0631\u0629 \u0648\u0627\u062d\u062f\u0629. \u062f\u0648\u0646 \u201c\u0631\u0624\u064a\u0629 \u0648\u0627\u062d\u062f\u0629\u201d\u060c \u064a\u062d\u0635\u0644 \u0627\u0644\u0642\u0627\u062f\u0629 \u0639\u0644\u0649 \u0623\u062c\u0632\u0627\u0621 \u0645\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0648\u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0622\u0631\u0627\u0621. \u064a\u0641\u0634\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0644\u0629\u060c \u0623\u0648 \u062a\u062a\u0628\u0639\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0632\u0645\u0646\u060c \u0623\u0648 \u0631\u0628\u0637\u0647\u0627 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) \u0627\u0646\u062f\u0641\u0627\u0639\u0627\u062a \u0645\u0648\u0633\u0645\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0623\u062d\u062f\u0627\u062b<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0641\u0642\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0637\u0644\u0642 \u0645\u0646\u0627\u0641\u0633 \u0645\u064a\u0632\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u062a\u064f\u062e\u0633\u0631 \u0635\u0641\u0642\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0623\u0648 \u064a\u062a\u0628\u0627\u0637\u0623 \u0627\u0644\u0628\u0627\u064a\u0628\u0644\u0627\u064a\u0646. \u0647\u0630\u0627 \u064a\u062e\u0644\u0642 \u062a\u0623\u062e\u0631\u064b\u0627: \u062a\u062a\u0639\u0644\u0645 \u0628\u0639\u062f \u0623\u0646 \u062a\u062d\u0631\u0643 \u0627\u0644\u0633\u0648\u0642 \u0628\u0627\u0644\u0641\u0639\u0644.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0644\u0627 \u062a\u0637\u0628\u064a\u0642<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u062a\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0648\u064a \u064a\u0645\u0648\u062a \u0625\u0646 \u0644\u0645 \u064a\u063a\u064a\u0651\u0631 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a. \u0625\u0630\u0627 \u0644\u0645 \u064a\u0624\u062b\u0631 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0639\u0644\u0649 \u0645\u0641\u0627\u0636\u0644\u0627\u062a \u0627\u0644\u0640 roadmap\u060c \u0623\u0648 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\/\u0627\u0644\u0628\u0627\u0642\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u0623\u0648 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0628\u064a\u0639 \u0641\u0647\u0648 \u0645\u062c\u0631\u062f \u0623\u0631\u0634\u064a\u0641.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4) \u0641\u0647\u0645 \u0633\u0637\u062d\u064a \u0644\u0644\u0642\u0637\u0627\u0639\u0627\u062a (Verticals)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0627 \u062a\u0631\u0628\u062d \u0642\u0637\u0627\u0639\u0627\u062a \u0630\u0627\u062a \u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0635\u0627\u0631\u0645\u0629 \u0623\u0648 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0645\u0639\u0642\u062f. \u0647\u0646\u0627 \u062a\u062e\u0633\u0631 \u0627\u0644\u0641\u0631\u0642 <strong>\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0644\u0623\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0644\u0627 \u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 (compliance) \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0639\u0644\u064a<\/strong> \u0628\u064a\u0646\u0645\u0627 \u064a\u0641\u0648\u0632 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0630\u064a \u064a\u062a\u062d\u062f\u062b \u201c\u0644\u063a\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u201d \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629: \u0645\u0646 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0623\u0641\u0636\u0644\u064a\u0629 \u0642\u0631\u0627\u0631<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u064f\u0628\u0646\u0649 \u0643\u062d\u0644\u0642\u0629: <strong>\u062c\u0645\u0639 \u2192 \u062a\u0631\u0643\u064a\u0628\/\u062a\u0644\u062e\u064a\u0635 \u2192 \u062a\u0637\u0628\u064a\u0642 \u2192 \u0642\u064a\u0627\u0633 \u2192 \u062a\u062d\u0633\u064a\u0646<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1) \u062a\u062c\u0645\u064a\u0639 \u0634\u0627\u0645\u0644 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a (\u0628\u0646\u0627\u0621 \u201c\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u201d)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u062c\u0645\u0639 \u0645\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0645\u0629: \u0645\u0631\u0627\u062c\u0639\u0627\u062a\u060c \u0645\u0646\u062a\u062f\u064a\u0627\u062a\u060c \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062d\u0644\u0644\u064a\u0646\u060c \u0623\u062e\u0628\u0627\u0631\u060c \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631<br><\/li>\n\n\n\n<li>\u0625\u0634\u0627\u0631\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629: \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0628\u0627\u064a\u0628\u0644\u0627\u064a\u0646\u060c \u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a deal desk\u060c \u062b\u064a\u0645\u0627\u062a \u0627\u0644\u062f\u0639\u0645\u060c \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u0633\u0631\u0628<br><\/li>\n\n\n\n<li>\u0623\u062f\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629: <strong>\u0645\u0642\u0627\u0628\u0644\u0627\u062a win-loss<\/strong> (\u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0639 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u062e\u064f\u0633\u0631\u062a)<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0643\u062b\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0628\u0644 \u062a\u063a\u0637\u064a\u0629 \u0634\u0627\u0645\u0644\u0629. \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u064a\u0628 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0639\u0646: <em>\u0645\u0627\u0630\u0627 \u062a\u063a\u064a\u0651\u0631\u061f \u0644\u0645\u0627\u0630\u0627 \u064a\u0647\u0645\u061f \u0623\u064a\u0646 \u0646\u0643\u0633\u0628 \u0648\u0623\u064a\u0646 \u0646\u062e\u0633\u0631\u061f<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) \u062a\u0631\u0643\u064a\u0628 \u0630\u0643\u064a \u0644\u0644\u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a (\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0636\u0648\u0636\u0627\u0621 \u0625\u0644\u0649 \u201c\u062a\u063a\u064a\u0651\u0631\u0627\u062a\u201d \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u0631\u0627\u0631)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u201c\u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a\u201d \u0648\u0644\u064a\u0633 \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0631\u0633\u0627\u0626\u0644: \u0645\u0627 \u0627\u0644\u0627\u062f\u0639\u0627\u0621\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0641\u0639\u0648\u0646 \u0628\u0647\u0627\u061f \u0648\u0623\u064a\u0646\u061f<br><\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c: \u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u0636\u064a\u0641\u061f \u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u062d\u0633\u0651\u0646\u061f \u0645\u0627 \u0627\u0644\u0630\u064a \u0627\u062e\u062a\u0641\u0649 \u0628\u0647\u062f\u0648\u0621\u061f<br><\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631\/\u0627\u0644\u0628\u0627\u0642\u0627\u062a: \u0623\u064a\u0646 \u064a\u062e\u0635\u0645\u0648\u0646\u061f \u0623\u064a\u0646 \u064a\u0631\u0628\u0637\u0648\u0646 \u0642\u064a\u0645\u0629 \u0628\u0628\u0627\u0642\u0629\u061f \u0623\u064a\u0646 \u064a\u062d\u062c\u0628\u0648\u0646 \u0642\u064a\u0645\u0629 \u062e\u0644\u0641 \u062e\u0637\u0629\u061f<br><\/li>\n\n\n\n<li>\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0627\u0644\u0625\u062b\u0628\u0627\u062a: \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u0634\u0647\u0627\u062f\u0627\u062a\/\u0627\u0639\u062a\u0645\u0627\u062f\u0627\u062a\u060c \u0635\u0641\u062d\u0627\u062a \u0642\u0637\u0627\u0639\u0627\u062a\u060c \u0634\u0628\u0643\u0627\u062a \u0634\u0631\u0643\u0627\u0621<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u0635\u0628\u062d \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0642\u0648\u064a\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0628\u0639 \u0627\u0644\u062d\u0631\u0643\u0629 \u0639\u0628\u0631 \u0627\u0644\u0632\u0645\u0646\u060c \u0644\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u0644\u062a\u0642\u0637 \u201c\u0644\u0642\u0637\u0629\u201d \u0648\u0627\u062d\u062f\u0629.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a (\u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u062a\u0634\u063a\u064a\u0644 \u0641\u0639\u0644\u064a)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u062a\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0631\u0648\u0627\u064a\u0629 \u201c\u0644\u0645\u0627\u0630\u0627 \u0646\u062d\u0646 \u0636\u062f\u0647\u0645\u201d \u0644\u0623\u0647\u0645 3 \u0645\u0646\u0627\u0641\u0633\u064a\u0646<br><\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062b \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0628\u064a\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a \u0648\u0627\u0644\u0623\u062f\u0644\u0629<br><\/li>\n\n\n\n<li>\u0642\u0631\u0627\u0631\u0627\u062a roadmap \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0639\u0648\u0627\u0626\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0648\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0644 (switching triggers)<br><\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0633\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0648\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0644\u062f\u064a\u0647<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u0637\u0639 \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u063a\u064a\u0651\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642\/\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0633\u0628\u0628 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u0641\u0627\u0644\u0646\u0638\u0627\u0645 \u063a\u064a\u0631 \u0645\u0648\u0635\u0648\u0644 \u0628\u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0625\u064a\u0642\u0627\u0639 \u062a\u0634\u063a\u064a\u0644\u064a \u062a\u0646\u0641\u064a\u0630\u064a (Micro-Framework)<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0623\u0633\u0628\u0648\u0639\u064a\u064b\u0627:<\/strong> \u062a\u0646\u0628\u064a\u0647\u0627\u062a \u062a\u0646\u0627\u0641\u0633\u064a\u0629 + \u0627\u0633\u062a\u062e\u0628\u0627\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u064a\u062f\u0627\u0646 (\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\/\u0627\u0644\u062f\u0639\u0645)<br><\/li>\n\n\n\n<li><strong>\u0634\u0647\u0631\u064a\u064b\u0627:<\/strong> \u062a\u0644\u062e\u064a\u0635 win\/loss + \u0641\u0631\u0648\u0642 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\/\u0627\u0644\u0631\u0633\u0627\u0626\u0644 (deltas)<br><\/li>\n\n\n\n<li><strong>\u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u064b\u0627:<\/strong> \u0625\u0639\u0627\u062f\u0629 \u0636\u0628\u0637 \u0627\u0644\u0640 roadmap \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 (\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u0646\u0645\u0627\u0637)<br><\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0633\u0624\u0648\u0644:<\/strong> \u0642\u0627\u0626\u062f \u0648\u0627\u062d\u062f \u0645\u064f\u062d\u0627\u0633\u0628 + \u0644\u0648\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 (Dashboard)<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0630\u0627 \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0625\u0644\u0649 \u201c\u0625\u064a\u0642\u0627\u0639 \u0625\u062f\u0627\u0631\u0629\u201d \u0648\u0644\u064a\u0633 \u0645\u0634\u0631\u0648\u0639\u064b\u0627 \u062c\u0627\u0646\u0628\u064a\u064b\u0627.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0627\u0644\u062f\u0644\u064a\u0644 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c: \u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u064a\u0631\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u061f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u064a\u062d\u0633\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0623\u0646\u0647 \u064a\u0642\u0644\u0644 \u0627\u0644\u0647\u062f\u0631 \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u062a\u062c\u0646\u0628\u0647 \u0648\u064a\u0631\u0641\u0639 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0631\u0627\u0631:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0642\u0644\u064a\u0644 \u062f\u0648\u0631\u0627\u062a roadmap \u0639\u0644\u0649 \u0645\u0632\u0627\u064a\u0627 \u201c\u0644\u0637\u064a\u0641\u0629\u201d \u0644\u0627 \u062a\u063a\u064a\u0651\u0631 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621<br><\/li>\n\n\n\n<li>\u062a\u062d\u062f\u064a\u062b \u0623\u0633\u0631\u0639 \u0644\u0644\u0631\u0633\u0627\u0626\u0644 \u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0627\u0644\u062a\u0645\u0648\u0636\u0639<br><\/li>\n\n\n\n<li>\u062f\u0641\u0627\u0639 \u0623\u0641\u0636\u0644 \u0639\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u0627\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0644\u0633\u0644\u0639\u0629 (commoditize)<br><\/li>\n\n\n\n<li>\u0631\u0641\u0639 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0637\u0627\u0628\u0642 \u0627\u062f\u0639\u0627\u0621\u0627\u062a\u0643 \u0645\u0639 \u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 (\u0627\u0644\u0645\u0635\u0627\u062f\u0631):<\/strong> <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/the-business-value-of-design?\" data-type=\"link\" data-id=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/the-business-value-of-design?\" target=\"_blank\" rel=\"noopener\">McKinsey Design Index\u061b \u0623\u0628\u062d\u0627\u062b<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0645\u0646\u0638\u0648\u0631 \u0625\u0642\u0644\u064a\u0645\u064a: \u0628\u062d\u062b \u062a\u0646\u0627\u0641\u0633\u064a \u064a\u0646\u062c\u062d \u0639\u0628\u0631 \u0627\u0644\u062d\u062f\u0648\u062f<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0647\u062c \u0648\u0627\u062d\u062f \u0644\u0627 \u064a\u0635\u0644\u062d \u0644\u0643\u0644 \u0627\u0644\u0645\u0646\u0627\u0637\u0642. \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0636\u062c\u0629\u060c \u0627\u0644\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u063a\u0627\u0644\u0628\u064b\u0627 \u062a\u062f\u0631\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0648\u0627\u0644\u0625\u062b\u0628\u0627\u062a. \u0623\u0645\u0627 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0645\u0648 (\u0648\u0645\u0646\u0647\u0627 MENA)\u060c \u0641\u0627\u0644\u0645\u0646\u062a\u0635\u0631\u0648\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u064a\u0633\u0628\u0642\u0648\u0646 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0637\u064a\u0646\u060c \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0631\u0643\u0632 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0641\u064a MENA \u0639\u0644\u0649:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (\u0634\u0631\u0627\u0643\u0627\u062a\u060c \u0645\u0631\u0627\u062c\u0639\u060c \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0636)<br><\/li>\n\n\n\n<li>\u0639\u0645\u0642 \u0627\u0644\u062a\u0648\u0637\u064a\u0646 (\u0644\u063a\u0629\u060c onboarding\u060c \u062f\u0639\u0645\u060c \u0637\u0631\u0642 \u062f\u0641\u0639)<br><\/li>\n\n\n\n<li>\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0643\u064a\u0641 \u064a\u062a\u0643\u064a\u0641 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u062f\u0627\u062e\u0644 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644<br><\/li>\n\n\n\n<li>\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0633\u0639\u0631 \u0648\u0643\u064a\u0641 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u0627\u0642\u0627\u062a \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u0628\u0646\u064a<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0648 \u0631\u0628\u0637 \u062a\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0643\u064a\u0641\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u0639\u0644\u064a\u064b\u0627 \u0644\u062f\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0648\u0644\u064a\u0633 \u0643\u0645\u0627 \u062a\u0635\u0641\u0647 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u062e\u0644\u0627\u0635\u0629 \u062a\u0646\u0641\u064a\u0630\u064a\u0629: \u0627\u0645\u062a\u0644\u0643 \u0627\u0644\u0633\u0631\u062f\u2026 \u0648\u0634\u0643\u0651\u0644 \u0627\u0644\u0633\u0648\u0642<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0644\u064a\u0633 \u0639\u0631\u0636\u064b\u0627 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u064b\u0627. \u0647\u0648 \u0646\u0638\u0627\u0645 \u062a\u0634\u063a\u064a\u0644 \u064a\u0628\u0642\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0648\u0627\u0642\u0639 \u0644\u062a\u0643\u062a\u0634\u0641 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0645\u0628\u0643\u0631\u064b\u0627\u060c \u0648\u062a\u062d\u0645\u064a \u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u062a\u0631\u0628\u062d \u0635\u0641\u0642\u0627\u062a \u0628\u0631\u0633\u0627\u0626\u0644 \u0623\u0648\u0636\u062d \u0648\u0625\u062b\u0628\u0627\u062a \u0623\u0642\u0648\u0649 \u0648\u0633\u064a\u0631 \u0639\u0645\u0644 \u0623\u0646\u0633\u0628. \u0636\u0639 \u0644\u0647 \u0645\u0633\u0624\u0648\u0644\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627\u060c \u0648\u0634\u063a\u0651\u0644\u0647 \u0628\u0625\u064a\u0642\u0627\u0639 \u062b\u0627\u0628\u062a\u060c \u0648\u062f\u0639\u0647 \u064a\u0642\u0648\u062f \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0644\u0627 \u0627\u0644\u0634\u0631\u0627\u0626\u062d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Until next time explore&nbsp;<a href=\"https:\/\/webkeyz.com\/ar\/%d8%a7%d9%81%d9%83%d8%a7%d8%b1-%d8%b6%d8%ae%d9%85%d8%a9\/\">webkeyz\u2019s case studies<\/a><br>and Keep Thinking!<\/strong><\/p>\n\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"related-posts-mb-block-70046e7b-fe71-442d-a25e-61c993714991\" class=\"related-posts \">\n    <div class=\"container\">\n        <h3 class=\"section-title\">You Might Also Like<\/h3>\n        <div class=\"row\">\n                            <article class=\"post-article col-md-6 col-lg-4\">\n                    <a href=\"https:\/\/webkeyz.com\/ar\/%d9%85%d9%82%d8%af%d9%85%d8%a9-%d9%84%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85\/\" title=\"\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629: \u0645\u0642\u062f\u0645\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u062a\u0641\u0648\u0642\u0629\" rel=\"nofollow noopener\">\n                        <figure>\n                            <img decoding=\"async\" width=\"1920\" height=\"499\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz.jpg\" class=\"attachment-high size-high\" alt=\"\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz.jpg 1920w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz-300x78.jpg 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz-1024x266.jpg 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz-768x199.jpg 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz-1536x399.jpg 1536w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/11\/Prototyping1-_-webkeyz-2048x532.jpg 2048w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>                        <\/figure>\n                        <header>\n                                                            <time>02 \u0646\u0648\u0641\u0645\u0628\u0631, 2023<\/time>\n                                                        <h3>\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a\u0629: \u0645\u0642\u062f\u0645\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u062a\u0641\u0648\u0642\u0629<\/h3>\n                        <\/header>\n                    <\/a>\n                <\/article>\n                            <article class=\"post-article col-md-6 col-lg-4\">\n                    <a href=\"https:\/\/webkeyz.com\/ar\/%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%a7%d9%84%d8%a7%d8%a8%d8%aa%d9%83%d8%a7%d8%b1-%d8%a3%d9%85%d8%b1-%d8%ad%d8%a7%d8%b3%d9%85-%d9%84%d9%84%d8%a8%d9%82%d8%a7%d8%a1-%d8%b9%d9%84%d9%89-%d9%82%d9%8a%d8%af\/\" title=\"\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u0645\u0631 \u062d\u0627\u0633\u0645 \u0644\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0642\u064a\u062f \u0627\u0644\u062d\u064a\u0627\u0629\" rel=\"nofollow noopener\">\n                        <figure>\n                            <img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/02\/34a07591-4900-4501-bcba-e69aa8e9d115.jpeg\" class=\"attachment-high size-high\" alt=\"\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/02\/34a07591-4900-4501-bcba-e69aa8e9d115.jpeg 1600w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/02\/34a07591-4900-4501-bcba-e69aa8e9d115-300x169.jpeg 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/02\/34a07591-4900-4501-bcba-e69aa8e9d115-1024x576.jpeg 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/02\/34a07591-4900-4501-bcba-e69aa8e9d115-768x432.jpeg 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/02\/34a07591-4900-4501-bcba-e69aa8e9d115-1536x864.jpeg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>                        <\/figure>\n                        <header>\n                                                            <time>23 \u0641\u0628\u0631\u0627\u064a\u0631, 2022<\/time>\n                                                        <h3>\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0623\u0645\u0631 \u062d\u0627\u0633\u0645 \u0644\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0642\u064a\u062f \u0627\u0644\u062d\u064a\u0627\u0629<\/h3>\n                        <\/header>\n                    <\/a>\n                <\/article>\n                            <article class=\"post-article col-md-6 col-lg-4\">\n                    <a href=\"https:\/\/webkeyz.com\/ar\/%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d9%8a%d8%b2%d9%8a%d8%af-%d9%85%d9%86-%d8%a7%d9%84%d8%a3%d8%b1%d8%a8%d8%a7%d8%ad-6\/\" title=\"\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d: \u0666 \u062d\u062c\u062c \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\" rel=\"nofollow noopener\">\n                        <figure>\n                            <img decoding=\"async\" width=\"1563\" height=\"670\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/11\/thoughts-banner-2.jpg\" class=\"attachment-high size-high\" alt=\"\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/11\/thoughts-banner-2.jpg 1563w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/11\/thoughts-banner-2-300x129.jpg 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/11\/thoughts-banner-2-1024x439.jpg 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/11\/thoughts-banner-2-768x329.jpg 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/11\/thoughts-banner-2-1536x658.jpg 1536w\" sizes=\"(max-width: 1563px) 100vw, 1563px\" \/>                        <\/figure>\n                        <header>\n                                                            <time>01 \u0646\u0648\u0641\u0645\u0628\u0631, 2022<\/time>\n                                                        <h3>\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d: \u0666 \u062d\u062c\u062c \u0644\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/h3>\n                        <\/header>\n                    <\/a>\n                <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"quote-mb-block-5cddc205-749f-424d-ad60-3d761db8fee3\" class=\"custom-quote  has-bg\">\n    <div class=\"sec-bg d-none d-lg-flex\">\n        <img decoding=\"async\" src=\"https:\/\/webkeyz.com\/wp-content\/themes\/webkeyz\/dist\/images\/inner-sec-shadow.png\" alt=\"section shadow\" loading=\"lazy\">\n    <\/div>\n    <div class=\"sec-bg d-flex d-lg-none\">\n        <img decoding=\"async\" src=\"https:\/\/webkeyz.com\/wp-content\/themes\/webkeyz\/dist\/images\/inner-sec-shadow-mobile.png\" alt=\"section shadow\" loading=\"lazy\">\n    <\/div>\n    <div class=\"container\">\n        <div class=\"row justify-content-center\">\n            <div class=\"col-md-10 \">\n                <div class=\"section-content\">\n                                            <quote>u003cpu003eThe value of an idea lies in the using of itu003c\/pu003enu003c\/pu003en<\/quote>\n                                                                <p class=\"teller\">Thomas Edison<\/p>\n\n                                                        <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u0646\u0627: \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a (Competitive Research) \u0647\u0648 \u0646\u0638\u0627\u0645 \u062a\u0634\u063a\u064a\u0644\u060c \u0648\u0644\u064a\u0633 \u062a\u0642\u0631\u064a\u0631\u064b\u0627. \u0639\u0646\u062f\u0645\u0627 \u064a\u064f\u062f\u0627\u0631 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d\u060c \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0627\u062b\u0631\u0629 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0636\u062d\u0629: \u0645\u0627\u0630\u0627 \u0646\u0628\u0646\u064a\u060c \u0643\u064a\u0641 \u0646\u0633\u0639\u0651\u0631\u060c \u0645\u0627\u0630\u0627 \u0646\u0642\u0648\u0644\u060c \u0648\u0623\u064a\u0646 \u0646\u0647\u0627\u062c\u0645 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0641\u0631\u0636 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629.<\/p>\n","protected":false},"author":17,"featured_media":9332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-9335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-48"],"_links":{"self":[{"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/posts\/9335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/comments?post=9335"}],"version-history":[{"count":2,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/posts\/9335\/revisions"}],"predecessor-version":[{"id":9338,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/posts\/9335\/revisions\/9338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/media\/9332"}],"wp:attachment":[{"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/media?parent=9335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/categories?post=9335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webkeyz.com\/ar\/wp-json\/wp\/v2\/tags?post=9335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}