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\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u062f\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 (KPIs) \u0644\u0644\u0641\u0631\u0648\u0639 \u0627\u0644\u0645\u0627\u062f\u064a\u0629. \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u062d\u0635\u0631\u064a \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0643\u0644 \u0645\u062a\u0631 \u0645\u0631\u0628\u0639 \u064a\u0636\u0644\u0644 \u0635\u0646\u0627\u0639 \u0627\u0644\u0642\u0631\u0627\u0631. \u064a\u062c\u0628 \u062a\u0628\u0646\u064a \u0645\u0642\u0627\u064a\u064a\u0633 \u062d\u062f\u064a\u062b\u0629 \u062a\u0639\u0643\u0633 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0645\u062b\u0644 \u0645\u062f\u0629 \u0627\u0644\u0628\u0642\u0627\u0621 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639 \u0645\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Cross-channel engagement)\u060c \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0641\u0631\u0639 \u0627\u0644\u0645\u0627\u062f\u064a \u0639\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0646\u0637\u0627\u0642\u0647 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a. \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0633\u062a\u062c\u0628\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062c\u0648\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0645\u0636\u0627\u0641\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0636\u063a\u0637 \u0627\u0644\u0645\u0632\u0639\u062c \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0628\u0623\u064a \u062b\u0645\u0646.<\/p>\n\n\n\n

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<\/p>\n\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n

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\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n <\/div>\n <\/div>\n\n
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