{"id":1780,"date":"2023-05-30T12:09:20","date_gmt":"2023-05-30T12:09:20","guid":{"rendered":"https:\/\/webkeyz.com\/?p=1780"},"modified":"2025-12-18T09:19:07","modified_gmt":"2025-12-18T09:19:07","slug":"what-is-design-thinking-bullshit-or-business-booster","status":"publish","type":"post","link":"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/","title":{"rendered":"What Is Design Thinking: Bullshit or Business Booster?"},"content":{"rendered":"<section id=\"summary-block-mb-block-ecc2bd27-a792-43b8-add9-cc76e84a3a03\" class=\"summary-block \">\n    <div class=\"container\">\n        <div class=\"summary-content\">\n            <h2 class=\"summary-title\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n            <div class=\"summary-description\">\n                What Is Design Thinking is a problem-solving methodology that focuses on understanding user needs, reframing challenges, and developing practical solutions through iterative experimentation. It is structured around five stages: empathize, define, ideate, prototype, and test. The approach combines user research, cross-functional collaboration, and rapid validation to reduce uncertainty in decision-making. Design thinking is used in business, product development, services, and digital experiences to improve relevance and usability. While often misunderstood as a creative exercise, it functions as a structured framework for innovation, risk reduction, and aligning solutions with real user behavior and measurable outcomes.            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section id=\"post-content-mb-block-cb2c36e3-5afe-4328-bf6f-93434e62820f\" class=\"custom-post-content \">\n    <div class=\"post-wrapper\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"social-media-wrapper col-lg-1\">\n                    <div class=\"social-media-share\" id=\"social-media-wrapper\">\n\n        <span>Share<\/span>\n        <div id=\"toggle-handler\" class=\"toggler\">\n            <i id=\"icon-toggler\" class=\"icon-share\"><\/i>\n        <\/div>\n        <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwebkeyz.com%2Fwhat-is-design-thinking-bullshit-or-business-booster%2F\" target=\"_blank\">\n            <i class=\"icon-facebook\"><\/i>\n        <\/a>\n        \n        <a href=\"https:\/\/twitter.com\/intent\/tweet\/?text=What+Is+Design+Thinking%3A+Bullshit+or+Business+Booster%3F&amp;url=https%3A%2F%2Fwebkeyz.com%2Fwhat-is-design-thinking-bullshit-or-business-booster%2F&amp;via=webkeyz\" target=\"_blank\">\n            <i class=\"icon-twitter\"><\/i>\n        <\/a>\n        \n        <a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwebkeyz.com%2Fwhat-is-design-thinking-bullshit-or-business-booster%2F&amp;title=What+Is+Design+Thinking%3A+Bullshit+or+Business+Booster%3F\" target=\"_blank\">\n            <i class=\"icon-linkedIn\"><\/i>\n        <\/a>\n    <\/div>                <\/div>\n                                    <div class=\"d-none d-lg-block col-lg-1\"><\/div>\n                                <div class=\"col-lg-8  post-content\">\n                    \n\n<p>In the realm of problem-solving methodologies and creating business innovation and value, design thinking has emerged as a prominent approach that emphasizes empathy, collaboration, and iteration.<br>There is an ongoing debate between proponents and opponents regarding its effectiveness, but design thinking has the potential to revolutionize businesses across multiple industries. But before we can explore its effectiveness we must ask the critical question: &#8222;What is Design Thinking?&#8220; <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">In This Article, You&#039;ll Read... <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69dfa65d5115d\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69dfa65d5115d\"  type=\"checkbox\" id=\"item-69dfa65d5115d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#Summary\" title=\"Summary\">Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#The_Debate_Surrounding_Design_Thinking\" title=\"The Debate Surrounding Design Thinking\">The Debate Surrounding Design Thinking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#Most_Design_Thinking_You%E2%80%99ll_Come_Across%E2%80%A6_Is_Sadly_Bullshit\" title=\"Most Design Thinking You\u2019ll Come Across\u2026 Is (Sadly) Bullshit\">Most Design Thinking You\u2019ll Come Across\u2026 Is (Sadly) Bullshit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#What_is_Design_Thinking%E2%80%99s_Origin\" title=\"What is Design Thinking&#8217;s Origin?\">What is Design Thinking&#8217;s Origin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#What_IS_Design_Thinking_REALLY\" title=\"What IS Design Thinking REALLY?\">What IS Design Thinking REALLY?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#The_Design_Thinking_Process\" title=\"The Design Thinking Process\">The Design Thinking Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#%E2%80%9EWhat_Are_They_Actually_Doing%E2%80%9C_Vs_%E2%80%9EWhat_is_Design_Thinking%E2%80%9C\" title=\"&#8222;What Are They Actually Doing?&#8220; Vs &#8222;What is Design Thinking?&#8220;\">&#8222;What Are They Actually Doing?&#8220; Vs &#8222;What is Design Thinking?&#8220;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webkeyz.com\/what-is-design-thinking-bullshit-or-business-booster\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>This article will answer that question as well as explore the merits of the discipline, looking at arguments from both sides of the debate to provide a comprehensive understanding of its value for business innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Debate_Surrounding_Design_Thinking\"><\/span>The Debate Surrounding Design Thinking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The efficacy of design thinking has sparked discussion among experts and practitioners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Natasha-Jen-1024x683.png\" alt=\"Natasha Jen with the caption: &quot;Design Thinking is Bullshit&quot;\" class=\"wp-image-1784\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Natasha-Jen-1024x683.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Natasha-Jen-300x200.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Natasha-Jen-768x512.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Natasha-Jen-1536x1025.png 1536w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Natasha-Jen-2048x1366.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Opponents are bashing its proposition as a silver bullet or panacea that solves all problems for anyone. In her thought-provoking talk, <a href=\"https:\/\/www.youtube.com\/watch?v=_raleGrTdUg\" target=\"_blank\" rel=\"noreferrer noopener\">&#8222;Design Thinking is Bullshit,&#8220; Natasha Jen critiques the superficial adoption<\/a> and over-reliance on a linear process and Post-It notes that many practitioners exhibit.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading has-sunset-orange-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:100\">What is Design thinking? A human-centered approach to innovation, drawing from the designer&#8217;s toolkit, integrating people&#8217;s needs, technology&#8217;s possibilities, and requirements for business success.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<p>An <a href=\"https:\/\/www.technologyreview.com\/2023\/02\/09\/1067821\/design-thinking-retrospective-what-went-wrong\/\" target=\"_blank\" rel=\"noreferrer noopener\">article on the MIT Technology Review website also criticized the discipline<\/a>, claiming that the focus is not on implementation but rather on providing recommendations that are far removed from the context for which they are designing.<\/p>\n\n\n\n<p>Proponents and practitioners are quick on the draw to negate the arguments of detractors of the discipline, claiming that what they\u2019re attacking isn\u2019t what the practice really is. They point out that Jen&#8217;s criticism sheds light on the misuse of design thinking, but her argument primarily focuses on its misapplication, rather than dismissing the actual value of the methodology. Some of the proof they pose to support their conclusion is the fact that Jen strongly criticizes it for having only ONE tool: 3M Post-It Sticky Notes.<br>Any true Design Thinker knows that while some novices really do use sticky notes as their only tool, no true Design Thinker worth their salt does that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/A-1024x578.png\" alt=\"Man stands in the middle of a room whose walls and windows are overflowing with Post-It notes\" class=\"wp-image-1794\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/A-1024x578.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/A-300x169.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/A-768x434.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/A.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Other <a href=\"https:\/\/hbr.org\/2018\/09\/why-design-thinking-works\" target=\"_blank\" rel=\"noreferrer noopener\">examples of proponents of Design Thinking is a Harvard Business Review article titled &#8222;Why Design Thinking Works&#8220;<\/a>, which offers a counterpoint by presenting evidence of its effectiveness. The article highlights successful applications in diverse industries, showcasing its ability to uncover deep customer insights, inspire innovation, and drive business success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Most_Design_Thinking_You%E2%80%99ll_Come_Across%E2%80%A6_Is_Sadly_Bullshit\"><\/span>Most Design Thinking You\u2019ll Come Across\u2026 Is (Sadly) Bullshit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you look around any industry today, you\u2019ll find practitioners who tend to approach the methodology extremely superficially, diluting its value. This tendency results in a proliferation of &#8222;design thinking buzzwords&#8220; and an overemphasis on rigid processes rather than embracing the core principles and values that underpin the methodology.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/WordCloud-Anti-webkeyz-1024x576.png\" alt=\"&quot;Buzzwords&quot; that are superficially associated with Design Thinking\" class=\"wp-image-1796\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/WordCloud-Anti-webkeyz-1024x576.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/WordCloud-Anti-webkeyz-300x169.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/WordCloud-Anti-webkeyz-768x432.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/WordCloud-Anti-webkeyz.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To unlock the transformative power of design thinking, practitioners must move beyond the surface-level aspects and adopt a mindset rooted in empathy, collaboration, ideation, prototyping, validation, and iteration. Only by cultivating a deep understanding of user needs and applying creativity in problem-solving can organizations fully harness the benefits.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading has-sunset-orange-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:100\">What is Design Thinking? It is\u2013theoretically\u2013a \u201cprocess\u201d, and it&#8217;s diagrammatically linear. In reality, it\u2019s messy, non-linear, loops back, and constantly builds and tests\u2026<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<p>If opponents are attacking what many practitioners are doing (but that isn\u2019t really what design thinking is) then we need to get our definitions straight and set the boundary for what it is, as it was originally conceived. To get a better view of the situation, its challenges, and its potential value, let\u2019s take a few steps back and look at how we got here in the first place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Design_Thinking%E2%80%99s_Origin\"><\/span>What is Design Thinking&#8217;s Origin?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Design thinking has its origins in the fields of engineering, architecture, and industrial design. It emerged as a problem-solving approach in the late 1960s and early 1970s. Pioneers such as Herbert Simon, a Nobel laureate in economics, advocated for a more user-centric approach to problem-solving, setting the foundation for the field&#8217;s development.<br>Stanford University&#8217;s Institute of Design (or d.school, created by David Kelley) played a crucial role in popularizing design thinking. Established in 2005, the d.school introduced it as a systematic framework for innovation and creativity. It integrated elements of empathy, ideation, prototyping, and iteration into a structured process, making the practice accessible to a broader audience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading has-sunset-orange-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:100\">What many design thinking practitioners are touting falls woefully short of what design thinking is.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_IS_Design_Thinking_REALLY\"><\/span>What IS Design Thinking REALLY?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a multidimensional concept, it has been defined and described in various ways. Who better to answer the question &#8222;What is Design Thinking?&#8220; than <strong>David Kelley, founder of the renowned design firm IDEO<\/strong> and a prominent advocate of design thinking and one of its founding fathers. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/C-1024x578.png\" alt=\"David Kelley, Co-Founder of IDEO and Creator of Stanford d.school\" class=\"wp-image-1797\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/C-1024x578.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/C-300x169.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/C-768x434.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/C.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">David Kelley, Co-Founder of IDEO and Creator of Stanford d.school<\/figcaption><\/figure>\n\n\n\n<p>According to Kelley, it is a <strong>human-centered approach that combines the designer&#8217;s sensitivity and methods to match people&#8217;s needs with what is technologically feasible and viable from a business perspective.<br><\/strong>Kelley&#8217;s definition emphasizes the importance of aligning user needs, technological possibilities, and business viability, providing a holistic view of design thinking&#8217;s purpose and potential.<\/p>\n\n\n\n<p>Other definers include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tim Brown, Co-Chair of IDEO<\/h3>\n\n\n\n<p>Brown, a renowned design and innovation consultant, when asked: &#8222;what is design thinking?&#8220;, provides the definition as <strong>&#8222;a human-centered approach to innovation that draws from the designer&#8217;s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.&#8220;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"482\" height=\"468\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Tim-Brown.jpg\" alt=\"Tim Brown, Co-Chair of IDEO\" class=\"wp-image-1798\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Tim-Brown.jpg 482w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Tim-Brown-300x291.jpg 300w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/figure>\n<\/div>\n\n\n<p>Brown&#8217;s definition emphasizes the integration of human needs, technological possibilities, and business considerations, aligning with the multidimensional nature of the discipline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roger Martin, Author and Strategy Advisor<\/h3>\n\n\n\n<p>The prominent business thinker describes it as <strong>&#8222;integrative thinking in the service of breaking new ground.&#8220;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"643\" height=\"623\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Roger-Martin.jpg\" alt=\"Roger Martin, Author and Strategy Advisor\" class=\"wp-image-1799\" style=\"width:482px;height:467px\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Roger-Martin.jpg 643w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Roger-Martin-300x291.jpg 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure>\n<\/div>\n\n\n<p> He highlights the importance of synthesizing diverse perspectives and different disciplines and ideas to drive creative problem-solving and uncover innovative solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jeanne Liedtka, Design Thinking Expert<\/h3>\n\n\n\n<p>Liedtka is a professor at the University of Virginia&#8217;s Darden School of Business. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"482\" height=\"468\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Jeanne-Liedtka.png\" alt=\"Jeanne Liedtka, Design Thinking Expert\" class=\"wp-image-1800\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Jeanne-Liedtka.png 482w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Jeanne-Liedtka-300x291.png 300w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/figure>\n<\/div>\n\n\n<p>She defines design thinking as <strong>&#8222;a human-centered, iterative problem-solving approach that blends empathy, experimentation, and collaboration to create innovative solutions&#8220;<\/strong>, also focusing on iteration, empathy, experimentation, and collaboration to achieve innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IDEO U, online learning platform<\/h3>\n\n\n\n<p>This online university was founded by IDEO, one of the most prominent design firms in the globe. It is always worthwhile to observe their perspective on any topic within the design field. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"482\" height=\"468\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/IdeoU.png\" alt=\"IDEO U Logo\" class=\"wp-image-1801\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/IdeoU.png 482w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/IdeoU-300x291.png 300w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/figure>\n<\/div>\n\n\n<p><br>What is design thinking according to IDEO? It is <strong>&#8222;a process for creative problem-solving that starts with understanding people&#8217;s needs and involves generating ideas, building prototypes, and testing concepts with users\u201d<\/strong>, underscoring an iterative nature involving empathy, ideation, prototyping, and user testing to arrive at innovative solutions.<\/p>\n\n\n\n<p>These definitions give us a broad understanding of design thinking as a human-centered, integrative, and iterative approach to problem-solving that combines empathy, creativity, collaboration, testing, and experimentation to drive innovation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading has-sunset-orange-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:100\">Successfully applying Design Thinking in diverse industries showcases its ability to uncover deep customer insights, inspire innovation, and drive business success.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<p>Now that we know what it is, let\u2019s take a look at how it\u2019s done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Design_Thinking_Process\"><\/span>The Design Thinking Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Design thinking is a \u201c5-step process\u201d that commonly goes like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz-1024x447.png\" alt=\"The traditional, linear, 6-step Design Thinking Process\" class=\"wp-image-1970\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz-1024x447.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz-300x131.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz-768x335.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz-1536x670.png 1536w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz-2048x893.png 2048w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/08\/Design-Thinking-Process-_-Linear-webkeyz.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Empathize: <\/strong>Design thinking begins with empathizing with the target audience or users to gain a deep understanding of their needs, desires, and challenges. This stage involves conducting user research, interviews, observations, and immersing oneself in the users&#8216; experiences.<\/li>\n\n\n\n<li><strong>Define:<\/strong> Once insights are gathered, the next step is to define the core problem or opportunity based on the user research. This stage involves synthesizing information, identifying patterns, and reframing the problem in a human-centered way.<\/li>\n\n\n\n<li><strong>Ideate:<\/strong> During the ideation stage, teams brainstorm and generate a wide range of creative solutions. The emphasis is on quantity, suspending judgment, and encouraging a free flow of ideas. Techniques like brainstorming, mind mapping, and sketching are commonly employed to stimulate creativity.<\/li>\n\n\n\n<li><strong>Prototype:<\/strong> In this stage, ideas are translated into tangible representations. Prototypes can take various forms, such as physical models, wireframes, storyboards, or even role-playing scenarios. The goal is to quickly create low-fidelity prototypes that can be tested and refined.<\/li>\n\n\n\n<li><strong>Test: <\/strong>Prototypes are shared with users or stakeholders for feedback and evaluation. This stage involves gathering insights, observing user interactions, and refining the solution based on feedback received. Iterative testing allows for continuous improvement and a better understanding of user needs.<\/li>\n<\/ol>\n\n\n\n<p>Notice the quotations around \u201c5-step process\u201d?<br>That\u2019s because the Design Thinking process is only a \u201cprocess\u201d in the most theoretical sense and is only linear for diagrammatic purposes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading has-sunset-orange-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:100\">Any Design Thinking practitioner knows that some novices might use sticky notes as their only tool. No true Design Thinker worth their salt does that.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<p>Traditionally, it\u2019s been represented as the linear process above, but more recently it\u2019s been looking like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"933\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1-1024x933.png\" alt=\"The newer, infinity-shaped, 6-step Design Thinking process\" class=\"wp-image-1802\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1-1024x933.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1-300x273.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1-768x700.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1-1536x1399.png 1536w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1-2048x1866.png 2048w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Infinity-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And these diagrams only attempt to simplify things to communicate them clearly, imagining a pristine and perfect world where one phase leads smoothly into another. In reality, the &#8222;design thinking process\u201d goes something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear-1024x446.png\" alt=\"The more accurate, iterative progression of the design thinking process\" class=\"wp-image-1793\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear-1024x446.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear-300x131.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear-768x335.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear-1536x670.png 1536w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear-2048x893.png 2048w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Design-Thinking-Process-_-Non-Linear.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s messy, it\u2019s non-linear, it loops back on itself, and it involves constant building and testing\u2026 just like you\u2019d expect a creative innovation process to be (wink, wink @NatashaJen).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9EWhat_Are_They_Actually_Doing%E2%80%9C_Vs_%E2%80%9EWhat_is_Design_Thinking%E2%80%9C\"><\/span>&#8222;What Are They Actually Doing?&#8220; Vs &#8222;What is Design Thinking?&#8220;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just like all businesses claim to want innovation, many claim they want or apply design thinking. The devil is in the details, though.<br>What many design thinking practitioners are touting falls woefully short of what it should be. While design thinking has gained widespread popularity as a problem-solving approach, many practitioners tend to exhibit a superficial understanding and application of the methodology. This superficial approach can undermine the potential effectiveness and impact of design thinking (and honestly, it gives the whole practice a bad name). Here are some common examples of superficial application:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/D-1-1024x667.png\" alt=\"Hitting screws with a hammer shows how using a tool incorrectly doesn't mean it's a bad tool\" class=\"wp-image-1803\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/D-1-1024x667.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/D-1-300x195.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/D-1-768x500.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/D-1.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lack of Empathy:<\/strong> Design thinking relies heavily on empathy to understand the needs and experiences of users. However, some practitioners may overlook or downplay the importance of empathetic research and instead rely on assumptions or generalizations about users. Without a deep understanding of users&#8216; perspectives, the resulting solutions may not effectively address their needs.<\/li>\n\n\n\n<li><strong>Improper Definition, Fuzzy Problem Statement, or Poor Questioning: <\/strong>Design thinking requires accurately defining the problem, analyzing user statements for insights, and posing \u201chow might we\u201d questions that guide the ideation process. A lack of clarity in these activities results means you\u2019re probably not solving the real problem.<\/li>\n\n\n\n<li><strong>Superficial Ideation and Brainstorming: <\/strong>Ideation is a critical phase of design thinking where diverse ideas are generated. And rich, nuanced ideation is not achieved through brainstorming! It needs a lot more structure. Resorting to surface-level ideation through brainstorming sessions without fostering a truly creative and open-minded environment can lead to a limited range of ideas and missed opportunities for innovative solutions.<\/li>\n\n\n\n<li><strong>Failure to Iterate and Test: <\/strong>Design thinking emphasizes an iterative process of prototyping and testing. However, practitioners may rush through this stage or overlook it entirely. Without proper iteration and testing, the solutions developed may not be refined and may fail to address users&#8216; needs effectively.<\/li>\n\n\n\n<li><strong>Overemphasis on Visual Tools with Little Analysis: <\/strong>Design thinking often employs visual tools such as personas, journey maps, and prototypes to facilitate understanding and communication. However, some practitioners may focus solely on creating visually appealing artifacts without delving deeper into the underlying insights and user-centered decision-making.<\/li>\n\n\n\n<li><strong>Neglecting Organizational and Systemic Factors: <\/strong>Design thinking is not only about developing innovative solutions but also about considering the broader organizational and systemic factors that influence their implementation. Superficial practitioners may fail to address these contextual elements, resulting in solutions that struggle to be integrated or sustained within existing systems.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h4 class=\"wp-block-heading has-sunset-orange-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:100\">To unlock the power of design thinking, we must move beyond the surface, adopting a mindset rooted in empathy, collaboration, ideation, prototyping, validation, and iteration.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<p>To truly unlock the potential of design thinking, it is crucial for practitioners to move beyond superficial application and embrace the methodology&#8217;s core principles. This includes developing a deep sense of empathy, fostering a culture of collaboration and creativity, iterating and testing solutions, and considering the broader organizational and systemic context. By doing so, practitioners can harness the full power of design thinking to create meaningful, user-centric, and impactful innovation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Waleed_photorealistic_intricate_details._Man_drafting_wireframe_b2d19c2c-c7e9-4457-9f89-c8e76a4bd086-1024x574.png\" alt=\"A designer in the process of drafting flows, blueprints, and wireframes\" class=\"wp-image-1804\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Waleed_photorealistic_intricate_details._Man_drafting_wireframe_b2d19c2c-c7e9-4457-9f89-c8e76a4bd086-1024x574.png 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Waleed_photorealistic_intricate_details._Man_drafting_wireframe_b2d19c2c-c7e9-4457-9f89-c8e76a4bd086-300x168.png 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Waleed_photorealistic_intricate_details._Man_drafting_wireframe_b2d19c2c-c7e9-4457-9f89-c8e76a4bd086-768x430.png 768w, https:\/\/webkeyz.com\/wp-content\/uploads\/2023\/05\/Waleed_photorealistic_intricate_details._Man_drafting_wireframe_b2d19c2c-c7e9-4457-9f89-c8e76a4bd086.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So we&#8217;ve answered the question: &#8222;What is design thinking?&#8220;, and we\u2019ve seen the debate surrounding design thinking between those who think it\u2019s bullshit, and those who swear it works, and those who are essential making a quick buck by peddling bullshit. We\u2019ve seen how it came about and what it is and what it isn\u2019t.<br><a href=\"https:\/\/webkeyz.com\/does-design-thinking-work\/\">If you want to find out whether design thinking really works, check out our article <\/a>where we explore that question, uncovering the evidence behind the discipline and whether it really is a panacea for all the world\u2019s problems.<br>Until next time.<br>Keep Thinking!<\/p>\n\n\n<div id=\"wk-spacer-mb-block-7fdf4dff-4de3-478a-b31f-b62bb18141ba\" class=\"wk-spacer \" data-multiplier=\"12\" style=\"height: 96px\">\n    \n<\/div>\n\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section id=\"related-posts-mb-block-8b25205b-3f62-43d0-8b73-d30de2621c40\" class=\"related-posts \">\n    <div class=\"container\">\n        <h3 class=\"section-title\">You Might Also Like<\/h3>\n        <div class=\"row\">\n                            <article class=\"post-article col-md-6 col-lg-4\">\n                    <a href=\"https:\/\/webkeyz.com\/ux-research\/\" title=\"Value of UX Research &#038; Can You Do It In-House\" rel=\"nofollow noopener\">\n                        <figure>\n                            <img decoding=\"async\" width=\"1400\" height=\"320\" src=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/04\/The-Value-Behind-User-Research-Should-You-Be-Doing-It-In-House.jpg\" class=\"attachment-high size-high\" alt=\"\" srcset=\"https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/04\/The-Value-Behind-User-Research-Should-You-Be-Doing-It-In-House.jpg 1400w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/04\/The-Value-Behind-User-Research-Should-You-Be-Doing-It-In-House-300x69.jpg 300w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/04\/The-Value-Behind-User-Research-Should-You-Be-Doing-It-In-House-1024x234.jpg 1024w, https:\/\/webkeyz.com\/wp-content\/uploads\/2022\/04\/The-Value-Behind-User-Research-Should-You-Be-Doing-It-In-House-768x176.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>                        <\/figure>\n                        <header>\n                                                            <time>15 September, 2022<\/time>\n                                                        <h3>Value of UX Research &#038; 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Read our discussion to find out.<\/p>\n","protected":false},"author":2,"featured_media":1974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking"],"_links":{"self":[{"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/posts\/1780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/comments?post=1780"}],"version-history":[{"count":3,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/posts\/1780\/revisions"}],"predecessor-version":[{"id":8507,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/posts\/1780\/revisions\/8507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/media\/1974"}],"wp:attachment":[{"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/media?parent=1780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/categories?post=1780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webkeyz.com\/de-at\/wp-json\/wp\/v2\/tags?post=1780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}