The Partnership
Making Property Ownership Accessible: Madinet Masr’s Vision Takes Shape.
Madinet Masr, a leading real estate developer in Egypt, envisioned a future where property ownership was within reach for a broader range of individuals. This vision led to the conception of Touba, a groundbreaking mobile app designed to make property ownership more accessible.
However, transforming this ambitious vision into a user-friendly and impactful digital experience posed a significant challenge. Madinet Masr partnered with webkeyz to bridge this gap, combining our expertise in user-centric design and development with their deep understanding of the real estate market.
Through close collaboration and a shared commitment to innovation, we embarked on a journey to bring Touba to life. Our team worked diligently to understand the nuances of the concept, meticulously crafting an intuitive interface that empowers users to navigate the “brick-by-brick” property ownership process with ease. The result is a powerful tool that opens doors to property ownership, making it a reality for more people than ever before.
The Work
Intuitive Navigation
A clean and user-friendly interface providing an overview of the user’s “Touba” (brick) purchases and investment progress.
Gamification
Implementing gamified challenges and activities to encourage frequent interaction and reward participation.
Seamless Transactions
Secure and convenient online payment and bank transfer options for purchasing “Toubas.”
Real-Time Updates
Timely notifications keeping users informed about market fluctuations, payment confirmations, and personalized offers.
Results
Successful Launch
A revolutionary app launched on time, meeting Madinet Masr’s ambitious goals.
User Adoption
Rapid user adoption, showcasing the appeal of this innovative investment model.
Positive Feedback
High user satisfaction ratings, highlighting the app’s intuitive design and valuable features.
Industry Recognition
Potential for awards and accolades, positioning Madinet Masr as a leader in real estate innovation.
Achievements 
+50K
App Downloads
+25K
Active Users
<48 Hrs
One Property Sold Out
