We take great pride in our projects, especially when they occasionally highlight the human element which is essential to our values. Amemba is no exception, as it focuses on the revival and preservation of memories for future generations through a mobile app. The concept of bringing valuable memories to life was our initial building block for the project.
The Value of Nostalgia
Amemba’s branding had to evoke the feeling of nostalgia, and the value of memories. We chose the butterfly to symbolize fluttering memories.
Evolution of the Design
We went through various concepts to come up with three butterfly designs that captured the essence of Amemba.
Colors That Evoke Emotions
We settled on a design that conveys wing movement with transparency.The soothing colors also mirror the feel-good effect tied to the recollection of pleasant memories.
An Experience that Facilitates Storytelling
Amemba’s user experience is designed to facilitate and encourage storytelling. Intuitive options make the process a breeze.
Simplifying the Complex
We designed a simplified microinteraction pattern to accommodate multiple date options in a single component.
Fluid, Informative Navigation
An immersive experience that provides navigational fluidity coupled with an informative story view.