The Partnership
Diverse Brands, Disconnected Loyalty: Unifying PepsiCo KSA’s Rewards Landscape With a wide array of beloved brands and products, PepsiCo KSA enjoys a loyal customer base across the Middle East. However, their diverse product portfolio led to a fragmented loyalty program landscape, hindering customer engagement and operational efficiency. The lack of a unified platform made it difficult to deliver personalized rewards and gain valuable insights into consumer behavior.
To address these challenges, PepsiCo KSA partnered with webkeyz to embark on a transformative journey to unify and enhance their loyalty program experience. Leveraging deep user insights and market analysis, we designed a centralized mobile app that consolidates all loyalty initiatives into a single, intuitive platform. This unified approach streamlines operations, enhances the customer experience, and enables PepsiCo KSA to deliver personalized rewards and targeted campaigns that resonate with their diverse audience. By creating a seamless and engaging loyalty experience, we have empowered PepsiCo KSA to foster deeper connections with their customers, increase engagement, and drive sustainable growth.
The Work
Intuitive Design
Creating a user-friendly interface with easy navigation and visually appealing design elements that resonate with PepsiCo’s target audience.
Gamification
Implementing gamified challenges and activities to encourage frequent interaction and reward participation.
Purchase Integration
Enabling users to scan purchase receipts and earn rewards,thereby incentivizing brand loyalty.
Personalized Rewards
Offering a diverse range of rewards and tailoring them to individual preferences based on user data.
Achievements
+100k
Increase in App Downloads
+500K
Users in First 3 Months