We listen, analyze, and talk with business stakeholders, customers, & domain experts, absorbing information about the product and users, defining a user Persona to guide decision-making.
Our UX team captures the essence of the experience (“The Golden Path”), the main flow users will take to achieve the main task. Validation and feedback are governing activities to ensure we’re on the right track.
We create user interactions, from sketches to wireframes to development. Led by our agile project managers, our UX, UI, development, and testing teams build the product, ensuring shippable output with each sprint.
The moment of truth. The product is released but the process isn’t over. We observe and listen to users, learning from the way they use the product and finding points of improvement.